Premios Juventud will make history by taking place for the first time in Europe as the flagship event of PJ Fest, a celebration that transcends the gala to become a full week of music, experiences and fan connections. Premios Juventud 2026 will be broadcast on September 3, from the iconic Starlite Amphitheatre in Marbella, Spain, by Univision, UNIMÁS, Galavisión, YouTube and ViX at 7 p.m. ET/6 p.m. CT in the U.S.
With 50 categories recognizing the best in music, television, streaming, content creators and pop culture, Premios Juventud continues to solidify itself as the barometer of trends and the artists who set the pulse for new generations.
This year, Carín León leads the list with nine nominations, followed by Beéle, Kany García and Rauw Alejandro, with seven each. They are followed by Eladio Carrión, Farruko, Karol G, Manuel Turizo, Ovy On The Drums, Quevedo, Romeo Santos, Shakira and Xavi, with six nominations each.
As part of this historic edition, Premios Juventud for the first time introduces the category “Creator from Spain,” expanding recognition to Spanish digital talent and celebrating the growing cultural exchange between Spain and Latin America.
The winners will be chosen exclusively by the public, and voting will be open from today until August 10 at PremiosJuventud.com, where fans can support their favorite artists, songs, productions and creators.
The 2026 edition marks the evolution of the franchise to PJ Fest, a new platform that expands Premios Juventud beyond a single awards night to become a six-day cultural experience with events in Miami, Houston, Los Angeles and Marbella. The festival will feature concerts, immersive experiences, exclusive meet-and-greets and content, including:
- On August 29, PJ Fest kicks off in Miami with the Bresh Party, one of the most iconic parties in Latin culture, that will set the rhythm from the heart of the city that never stops.
- On August 30, PJ Fest presents in Houston with “El Bueno, La Mala y El Feo Fest”, a celebration specially designed for fans of Mexican music, who will be able to enjoy their favorite artists in a unique setting; the event will be streamed on ViX, YouTube and Facebook.
- On August 31, Miami returns as the stage for PJ Fest with an exclusive private concert by Jay Wheeler, a VIP night that fans won’t forget, available on ViX, YouTube and Facebook.
- On September 1, PJ Fest continues in Los Angeles with an exclusive event with the group Piso 21 that will keep the momentum toward the big night in Marbella, available on ViX, YouTube and Facebook.
- On September 2, PJ Fest brings a unique musical experience with ViX Música Sessions, headlined by Morat along with Calle y Poché, a series of intimate performances in which the artists reinvent their classics and present their latest releases live, available on ViX, Univision and YouTube.
- Finally, on September 3, PJ Fest reaches its culmination with Premios Juventud live from the Starlite in Marbella, closing a historic week for Latin culture.
