Houston revs up its engines with the Houston AutoBoative Show for 2026. For the fifth consecutive year, the Houston Auto Show and the Houston Boat Show come together under one roof in a five-day event that showcases everything that moves, on land and on water. It is open from January 28 to February 1 at the NRG Center.
Just stepping into the show, you begin to see from boats, their engines and anchors, and the epic display of vehicles. Here is the region’s ultimate destination to buy, compare and experience everything—from luxury yachts and fishing boats to cars, pickups, SUVs and electric vehicles—all in one place.
With promising new attractions such as a Polaris off-road track, a modern luxury zone and the return of Camp Jeep and Ram Track, it becomes an unmissable event that for many families has already become a tradition.
“This is the largest celebration of vehicles and adventure in Houston,” said RoShelle Salinas, president of the Houston Auto Show.
«Whether you’re a boating enthusiast, a car enthusiast, or a first-time buyer, the Auto Show and Boat Show bring all lifestyles under one roof,” she added.
KIA unveils at the Houston AutoBoative Show the 2026 Telluride for attendees to see inside and out. Photo by Domingo Banda/LPH
The Houston Boat Show turns 71 this year and once again joins the Houston Auto Show. Photo by Domingo Banda/LPH
This year the Houston Auto Show marks 43 years and for the fifth consecutive year joins the Houston Boat Show. Photo by Domingo Banda/LPH
Visitors can see up close and even experience most of the boats at this show. Photo by Domingo Banda/LPH
Brands such as Jeep are present with the latest models from their lineup. Photo by Domingo Banda/LPH
Anchors and engines are part of this display at the Houston AutoBoative Show.Photo by Domingo Banda/LPH
Toyota’s modern-generation Land Cruiser SUV is also on display at the Houston AutoBoative Show. Photo by Domingo Banda/LPH
In addition to the classic boat colors, you can also see some bright and original colors. Photo by Domingo Banda/LPH
Photo by Domingo Banda/LPH
Attendees can view in detail the features that comprise boats of various sizes. Photo by Domingo Banda/LPH
Colors are part of the attraction at an event like this where the latest in automobiles are on display. Photo by Domingo Banda/LPH
The most popular boat brands on the market are under one roof in Houston. Photo by Domingo Banda/LPH
The FIAT brand is present once again this year at the Houston AutoBoative Show.Foto por Domingo Banda/LPH
Attendees can see up close and even test the latest electric, hybrid and gasoline models, and attendees will be able to test vehicles from Camp Jeep, Ram Track, Chevrolet, Ford, Stellantis, Subaru and Toyota.
“This year is especially important, as we celebrate 71 years of the Houston Boat Show and the 43rd anniversary of the Houston Auto Show,” said Bob Johnson, president of the Houston Boat Show and representative of Reynolds Marine.
Also is the Polaris Off-Road Adventure experience, the main sponsor of the Houston Boat Show, which presents a new adventure area filled with off-road thrills and extreme-performance demonstrations.
Tickets are available at www.AutoBoativeShow.com.
DETAILS
What: Houston AutoBoative Show
When: January 28 to February 1, 2026
Where: NRG Center (One NRG Park, Houston, TX 77054)
Hours: Wednesday–Friday 11 am-8 pm Saturday 10 am-8 pm Sunday 10 am-6 pm
Cost: $20 general admission
More information: www.AutoBoativeShow.com
